UNDIZ, an innovative and avant-garde lingerie brand by the Etam Groupe headquartered in France, has opened its first store in the UAE at the Dubai Mall. The fast-fashion brand stays true to its ‘cool_lingerie’ tagline, offering the most unique, comfortable and on-trend collections, refreshed every two weeks. Dubai, with its ingenuity, offers the right niche market for the brand, which is why UNDIZ brings its brand presence to the UAE starting with Dubai. 

Based on a fast fashion model, UNDIZ offers 23 collections a year at groundbreaking affordable prices, with stocks moving out for new styles, trends, and colors every two weeks. The UNDIZ girl, part of the digital community of the #undizfamily, is whoever she wants to be – carefree and selfless.  The tagline of ‘I am what I am, so what?’, describes her beautifully well.  Colorful, easily affordable and high-quality: the stars of UNDIZ are the products.

 The UNDIZ brand offers the most covetable styles of loungewear, sportswear, beach, and swimwear along with innerwear for women and men looking at buying the best in French design at an affordable rate. 

UNDIZ is located on Level One, Dubai Mall, Dubai. We talked to Emily, the Export Director of Undiz at the Dubai Mall to got to know more about the brand. Check out the video below for more on Uudiz…