SWAROVSKI & KARLIE KLOSS DIGITAL SERIES
Since the 1930s, Swarovski crystals have lit up the silver screen. Everyone remembers Marilyn Monroe’s pink gown and dazzling jewels as she sang Diamonds Are a Girl’s Best Friend in Gentlemen Prefer Blondes. As they do with the opening film sequence of Breakfast at Tiffany’s featuring Audrey Hepburn’s character gazing at a jeweler’s window in her little black dress. The common thread between these two legendary scenes is Swarovski, having played a supporting role with its signature sparkle through crystal adornments.
To celebrate a legacy of innovative design and brilliant presence in iconic moments in history, Swarovski re-imagines these legendary movie scenes with a modern take, starring brand ambassador Karlie Kloss. The Swarovski story is one of continuous reinterpretation and this series of iconic cinematic moments marks its latest effort to highlight the distinctiveness of the brand through digital channels. “Swarovski is such a unique brand, and social platforms give
us the opportunity to tell the many glamorous stories from its heritage. With this series, we are again offering unique sweet-spot content that brings to life our brand story while linking to pop culture. No matter what age or generation, everyone knows these iconic moments and what they represent in terms of style and glamor. ”, says Yelena Aschberger, Vice President Digital, PR & Events.
In the first two episodes of this series, Kloss wears jewelry and accessory pieces from the current Swarovski collection which blend seamlessly with the statement and archive designs. “This campaign is all about juxtaposing classic and modern style. I have always been an admirer of the timeless Hollywood glamor of Audrey Hepburn and Marilyn Monroe, and being able to evoke their iconic movie scenes and add a modern spin was such a fun experience”, says Kloss. Evoking Gentlemen Prefer Blondes, Kloss takes center stage, showered with sparkling gifts and pink hearts that create a modern romance moment. As a reimagined Audrey Hepburn, Kloss wears the archetypal little black dress and accessories including the archive pearl Enlace necklace paired with current pieces like the Iconic Swan earring jackets that add an of-the-moment edge. From the window to the store, she is captured indulging in a delightful jewelry shopping experience. As part of the content captured, Kloss is taking selfies and winking to the camera, modernizing the scenes with a daring and irresistible hint of humor. “What I love most about icons like Audrey Hepburn and Marilyn Monroe is the confidence they bring to every scene and character they played. Like many of my role models, they’ve shown that a woman who is confident and strong-willed will always be in style.” concludes Kloss.