summer styling tips with Barbara and Sharon of ba&sh
With Eid just around the corner, the excitement surrounding travel is building – founders of ba&sh, Barbara Boccara, and Sharon Krief are excited to share their summer styling tips, collection inspirations, favorite travel destinations and so much more!
Travel Q&As with Barbara and Sharon
Where is your favorite country to visit on holiday and why?
Our favorite country to visit is Spain. I (Barbara) have a house in Ibiza and love to have people over throughout the year to unwind and completely relax whilst enjoying the beautiful weather and scenery.
Describe your ideal day whilst on holiday?
Being woken up by a massage, then heading to the beach, having a late lunch and ending the day by dancing in front of the sunset.
What’s your best holiday memory?
Last December, our two families were reunited in Tulum and we had such an amazing time together. There were so many laughs as we spent quality time together. The best memories are always the ones spent with family.
What country has most inspired ba&sh as a brand and its collections?
There isn’t just one country that has inspired ba&sh and its collections – each country we visit inspires us. Our inspiration comes from numerous cultures while we’re on holiday so we can’t pinpoint just one country. Our latest trips to New York and Mexico were enriching and inspired future collections, however, the place that never fails to inspire us is Ibiza where we visit twice a year to create our collections.
How would you say the fashion and travel industries influence each other?
Our latest trip to India perfectly illustrates this relationship: we were inspired by the brooches on sarees, which helped inspire new designs like our rhinestone decorated sweaters.
In your opinion, what’s the most fashionable city in the world?
Paris without a doubt!
Who is your favorite summer style icon?
Jane Birkin, Romy Schneider and Claudia Schiffer of course! Claudia Schiffer is the face of our SS19 campaign, which we’re extremely excited about. Claudia epitomizes the essence of the brand. She is an icon who has been at the epicenter of the industry for years. That timeless quality is what has guided us for the past 15 years in our creation of ba&sh’s ideal wardrobe and why Claudia personifies the ba&sh woman.
How would you describe your travel style in three words?
Comfortable, versatile, covetable
Do you believe in the concept of a capsule wardrobe?
Of course, we have so many! The capsules are what help us answer to each country’s fashion needs, catering to individual styles. For example, our Ramadan capsule for the Middle East personifies the modest ba&sh woman who has a passion for style and femininity. It’s one of our favorite capsules to date, as the pieces are effortlessly beautiful and elegant.
What are your travel essentials?
We love our maxi dresses from this year’s SS19 collection. They’re the perfect holiday staple as you can wear them casually throughout the day and then style them with accessories and dressy shoes later in the night.
What are your tips for dressing on holiday?
Our tip is to stay simple and choose pieces that style each other naturally! For us, the piece that is effortless is a loose and flowy dress to which you can add a cotton blouse to create the top and skirt look.
What are your top three favorite items from this season’s SS19 collection?
The Ceran heel as it’s the perfect day-to-night shoe, the Vianca dress, an evening dress that’s always essential for a summer wardrobe and finally the Pia dress, a basic full-length piece that can dress you up all summer long.