SS21 Says Yes To Primary Colors
This SS21, clash your colours with reckless abandon! There are a plethora of colour stories happening in street style thus far. And it is clear that primary and secondary colours like kelly green, fire-engine red, and classic blue, are also becoming street style mainstays worn colour-blocked together.
Let’s be honest, our “favourite” colours are in constant flux as our moods and aesthetics evolve. In our younger years, they most likely changed almost every week, or actually every few minutes, depending on how we were feeling, what colour T-shirt Lizzie McGuire was wearing, or what our best friend said her favourite colour was at the moment. It may have meant that we were indecisive but more likely that we were learning, growing, and experimenting with our taste. While our “intensive study” of colour has subsided and favourites have evolved into a series of preferences, the pure joy and happiness that colour provides are still comparable to that time we perfectly colour-coordinated our baby blue outfit to our nails.
Specific colours, hues, combinations, and shades have varying connotations, but this spring-summer, let’s give all colours a blank slate – specifically primary hues. Forget your presumptions and immediate associations with a colour – find unexpected ways to pair them and let them be friends with each other. Give them a chance to reinvent themselves, bounce off of one another, and reach their full potential.
While colour blocking is hardly a new concept, this summer GANT is giving it a signature update. So, take advantage of the changing seasons to simultaneously pile on the colours, without the layers! This seasonal collection paints the town in a bold palette – think vivid subway tiles to the aisles of a supermarket, the first drop of SS21 celebrates colourful city life, bold statement dressing and playful fashion expressions.