Mayssa Assaf – Image Consultant
Mayssa Assaf is a top-tier Beirut and Dubai-based stylist and image consultant. With over twelve years working closely with top fashion leaders and clients ranging from a list of stars and celebrities, Mayssa, is a NYC certified image consultant, along with a degree in mass communication, media, and political science. From preparing celebrities for their opening nights and premieres to everyday men and women looking to improve their appearance and regaining their confidence, Mayssa conducts individual consultations on all aspects of image enhancements as well as communication and etiquette.
Always up to date with the latest fashion trends and color schemes, Mayssa regularly appears on leading TV channels. She has recently been assigned as the senior stylist by ET bilArabi on MBC4 for three of their top presenters. With a fun, energetic and glamorous persona, Mayssa has an impressive portfolio of clients including public figures, international designers, renowned stylists, TV presenters, stars, and celebrities. We spoke with Mayssa about the latest fashion trends and how to incorporate them into our wardrobe.
What is the one key item we should all be investing in this summer?
Mayssa Assaf: Trendy hat and sunglasses either you go to the beach or not. And also an elegant pair of stylish sandals.
What should we steer clear of this season?
Mayssa Assaf: Patterned denim, denim with flower patterns pants or jacket.
Leggings, Yoga Pants – we’ve seen it all raging this past season. In a climate like Dubai’s, are you pro-leggings as pants?
Mayssa Assaf: Leggings or yoga pants, are always a must have for every woman and it’s usually worn by the relaxed and sportive fashion style woman, especially in Dubai. But alway remember that this look is extremely casual and you need to upgrade yourself depending on where you are heading.
Since you are quite well aware of the fashion trends and how they work in our region, what key items would you suggest to elevate our wardrobe especially during summer months?
Mayssa Assaf: 2 items, to elevate a wardrobe during the summer, high heels sandals and trendy accessories or jewelry besides a custom piece bag.
Many people underestimate the power of color! How do you pick colors, based on client preference, what suits their skin tone or the color which is absolute trending?
Mayssa Assaf: Choosing the right shade of color that matches the skin tone is very important and essential in Image Consultancy, as the right shade reflects freshness and glow to the face and without make up you can see the eyes and skin glowing, and the opposite thing happen and the face looks pale when the shade is wrong. Everyone has their own color palette that suits them. I may usually use a color thats on trend for the season but not next to the face, so I use it for skirts, pants etc.
Accessories are important. Some women go crazy while some women don’t wear any at all. What do you have to say about this?
Mayssa Assaf: Accessories, in general, are ver personal, some women don’t like to wear accessories at all and some of them they like to wear jewelry only, and some of them they go very simple and they dont wear anything. It depends on a person’s fashion style.
Why do people hire an image consultant?
Mayssa Assaf: Usually, an Imgae Consultant is the person who helps the client to créate or builds an image through assessment and cosnultancy and trainings so they have their own exclusive image to help them to créate the best impact in their social circle and elevate them to a better social and profesional level.
What’s your philosophy on the high low-mix? What are some of your go-to approachable brands?
Mayssa Assaf: I mix and match the following brands, ZARA and Alexander McQueen/ Kenzo and Massimo Dutti/ Topshop, Bershka and Tory Burch…
What’s the most fun/satisfying part of your job?
Mayssa Assaf: Final look and happiness and satisfaction on my clients is the best part of my job.
Who are your style icons?
Mayssa Assaf: Queen Rania, Jennifer Lopez, Amal Clooney, Kate Middleton.
What’s your approach when you first start styling someone? Do you ask questions or go through their closet?
Mayssa Assaf: It depends on the service she’s asking for, it could be a wardrobe assessment or a makeover…. But in all cases I always follow a specific protocol which is that she has to answer few questions followed by a small assassement to analyze her character and know her personal fashion style.
Which trends to you want to see disappear?
Mayssa Assaf: The Pyjamas look.
What trends are you loving right now?
Mayssa Assaf: I am in love with the patterned denim in Jackets and pants and pairing them with high heels and trendy bag.
Since you are quite good at what you do for women in the Middle East, What’s the most common mistake that women make with their wardrobes?
Mayssa Assaf: The most common mistake I see is the lack of harmony in the overall look. Make up, hair should be harmoious and flawless and balanced with the outfit. And also the lack of harmony in fabrics, colors and matrials while mixing and matching and this needs experience and taste with knowledge.