Japanese Food Seminar by JETRO
JETRO stimulates UAE’s appetite for Japanese food in readiness for this year’s Gulfood expo
On a mission to make Japanese ingredients, produce and food more accessible to the world, JETRO The Japan External Trade Organization (JETRO) recently announced its participation at this year’s Gulfood exhibition to further boost Japan’s food and beverage exports to the United Arab Emirates (UAE). Following its mandate to promote mutual trade and investment between the two nations, JETRO will be marking its 5th participation in the premier food exhibition with an exclusive culinary show aimed at showcasing the vast and versatile Japanese ingredients.
To highlight the significance of the Japanese cuisine and ingredients, JETRO held a culinary seminar at Raffles Dubai aimed at incorporating and infusing Japanese ingredients into other types of cuisine, ultimately enhancing the flavor as well as the nutrition value of the dish.
JETRO’s pre-Gulfood culinary event included a live cooking show, featuring renowned Chef Doxis Bekris, Executive Chef at Raffles Dubai. With over 20 years of culinary experience Chef Doxis who vehemently demonstrated how different Japanese ingredients can be easily used to prepare any type of food.
“The popularity of Japanese cuisine is growing by the day as more people in the UAE discover and demand authentic Japanese taste. With this in mind, more restaurants are now diversifying their menus by introducing several options in an effort to cash in on the demand,” said Doxis.
Dubai-based registered Clinical dietitian the owner of Colour My Plate, Hala Barghout, also participated in the show emphasizing the importance of Japanese ingredients. With 12 years of experience in educating people about health and nutrition, Hala explained the numerous health benefits of Japanese food during the live cooking show.
“Japanese food and ingredients are widely known for their nutritional value. We want to encourage more people to incorporate Japanese ingredients in their menus not just for their rich taste but for the overall health benefits.” said Hala.
Masami Ando, JETRO Dubai managing director, said “We are delighted to once again participate in this year’s edition of Gulfood – an event that is not only important to us as an organization but also to the Japanese food industry and exporters in general. The UAE region continues to be a strategic market for Japanese food and cuisine and by working closely with stakeholders in the region we hope to deepen and explore other mutually beneficial opportunities in the food and culinary sector.” said Masami.
Over the years the UAE has exhibited acceptance and taste for Japanese cuisine due to its health benefits. And with over 200 restaurants serving Japanese food in the UAE, the region remains a lucrative export market for the Japanese food exporters with Dubai serving as a gateway to the MENA region. Over 35 Japanese companies, with the support and cooperation of the Japanese Ministry of Agriculture, Forestry, and Fisheries in conjunction with JETRO, will take part in the Gulfood exhibition, which is slated for February 18th to 22nd at the Dubai World Trade Centre.