iQiyi Summer of Romance

Learn how to say “I Love You” with iQiyi this summer with a curated Asian romance collection offering over 600 hours of romantic series and films, along with 7 brand new SWEET ON Chinese romance drama originals, which will be released between the 20th of May and September, delivering viewers in the Middle East with a summer of dreamy, heart-warming content on the streaming platform.

iQiyi, the beloved Asian streaming giant, has captured the hearts and imaginations of viewers in the Middle East since its regional launch earlier this year. The Asian romance collection comprises 12 new swoon-worthy titles and officially launched on the 20th of May to coincide with the popular Chinese holiday celebrating romance and the inspiration for the campaign. New titles will be added continuously, delivering regular, fresh new content to warm the hearts and sizzle the screens of viewers all summer long.

The new SWEET ON Chinese Originals collection builds on iQiyi’s niche in romance dramas such as Story of Yanxi Palace, Love is Sweet, and Backstreet Rookie, and will feature 7 upcoming Original Chinese romance dramas: Moonlight, Make a Wish, Sweet Teeth, Forever and Ever, Love Under The Full Moon, The Day of Becoming You, First Love Again.

This is the international streamer’s second content collection to continue its commitment in serving the best-in-class Asian romance entertainment to the global viewers, after its successful thriller and crime drama collection, LIGHTS ON, which features a catalogue of thriller and crime dramas, including critically acclaimed iQiyi Original, The Bad Kids.

Other than the 7 Chinese Originals, the collection will also feature Korean dramas such as My Roommate is a Gumiho which has been making waves in the far East for its captivating storyline and intriguing characters. The modern-day romantic comedy is based on Korean/oriental folklore tales with a fresh twist, showcasing college dating life and modern dating culture, that’s bound to bring viewers back to their youthful puppy love memories.

Other Korean dramas that will feature in the campaign include Imitation [mm1] and Monthly House Magazine, amongst many others.

Your romance destination for the next three months

In the social space, iQiyi Arabic will also present LOVE LESSONS, a series of fan activities to celebrate the passion and love for romance shows! Fans and followers can expect exclusive content on iQiyi arabic (We can add our SNS links here) [#M2] that will consist of carefully curated tips on how to find the right person and more, drawn from dramas and your favourite celebrities on a weekly basis, throughout the entirety of the campaign.

iQiyi’s Asian romance collection is now available to watch via the App Store and on Web Player, via iQ.com under the SWEET ON tab, with monthly subscriptions starting from just AED 17.99, SAR 17.99 and EGP 64.99 with a 1-month free iQiyi trial.

Key List of Shows in iQiyi’s Asian Romance Collection:

My Roommate is a Gumiho

Release Date: 26 May 2021

Moonlight

Release Date: 20 May 2021

Make a Wish

Release Date: TBC

Sweet Teeth

Release Date: TBC

Make a Wish

Release Date: TBC

Forever and Ever

Release Date: TBC

The Day of Becoming You

Release Date: JUNE 17

Love Under The Full Moon

Release Date: TBC

First Love Again

Release Date: TBC

APPENDIX – Key list of iQiyi Asian Romance Shows

Category	About The Show
iQiyi Korean Original	My Roommate is a Gumiho 26 May 2021 Trailer link: https://www.youtube.com/watch?v=jj0eRerp-KA Assets: https://drive.google.com/drive/folders/1GKJFpOA5lDBpk4cxniRxEQnDvBactStj For centuries, the 999-year-old nine-tailed fox Shin Woo Yeo (Jang Ki-Yong) has collected human energy in a marble to attain a human form. In an unexpected turn of events, college student Lee Dam (Girl’s Day’s Lee Hye-ri) accidentally swallows his precious marble – which will not only endanger her life but will also ruin Woo Yeo’s chances of ever becoming a human. Until they figure out a solution to safely remove the marble from Lee Dam’s body, Woo Yeo proposes for them to live together. Stay tuned to watch the love story unfold between the two, with a splash of magic and myths.
iQiyi LOVE ON Original	*Moonlight* 20 May 2021 Trailor link: https://www.youtube.com/watch?v=6za8iQPhecw *Assets: https://drive.google.com/drive/folders/1kdN5yl46IQ0qwtomaiVsSnoccu9rbU7t* With a passion for publishing, Chu Li (THE9’s Esther) successfully enters her dream company, Yuan Yue Publishing House. There, she navigates the cutthroat publishing industry, eventually rising to become the editor through her hard work and determination. When she meets renowned author Zhou Chuan (Ryan Ding from The Romance of Tiger and Rose), the two are instantly at odds with one another. However, it is revealed that they are actually close friends online, and this forces them to reevaluate their relationship. Tune in to watch this splice of life drama to follow along Chu Li’s career endeavours and her budding romance with Zhou Chuan.
iQiyi LOVE ON Original	*Make a Wish* Assets: Yu Chi Yan (Ren You Lun) is a ‘Buddhist youth’ who believes in always taking the path of least resistance. By some coincidence, he saves a white cat, who turns out to be a cat spirit from Meow Planet, which exists in a parallel world. Taking on a human form, Xiao Xiu (Ge Xin Yi) must repay Chi Yan for his kindness before returning to her own planet. As Xiao Xiu moves in with Chi Yan, a series of hilarious encounters ensue.
iQiyi LOVE ON Original	*Sweet Teeth* Assets A tumultuous love story between a simple librarian and taciturn dentist. The 28-year-old Zeng Li crosses paths with her dentist Ai Jing Chu when she gets her teeth straightened. They experience many things together, and gradually fall in love. As the two were about to confess their love to each other, Zeng Li’s first love, Yu Yi, whom she has been waiting for ten years for reappears. Now stuck in a love triangle, Ai Jing Chu, Zeng Li and Yu Yi struggle to figure out their feelings.
iQiyi LOVE ON Original	*Forever and Ever* Trailer \| Assets If you’re a fan of a good romance, then Forever and Ever is the show for you! Go on an emotional roller coaster with Shi Yi and Zhou Sheng Chen as they navigate through their lives together. Shi Yi (Bai Lu, Love is Sweet) is one of the best voice actors in the industry. One day, she meets Zhou Sheng Chen, a chemistry professor, and they both leave a deep impression on each other. Zhou Sheng Chen agrees with his mom to marry and take over the family business, but rejects his mom’s arrangements, instead proposing to Shi Yi, who accepts his hand in marriage. After marriage, Shi Yi and Zhou Sheng Chen take over the family business, and manage to salvage the business, preserving the traditional arts. However, Shi Yi gets into an accident, getting herself seriously injured whilst saving her husband from being hurt.
iQiyi LOVE ON Original	*The Day of Becoming You* Assets Jiang Yi (Steven Zhang) is the leader of a popular male idol group. One the outside, he is a cold, stoic leader, but inside, he is an otaku. Yu Sheng Sheng (Liang Jie) is an entertainment reporter, interested in popular culture. The two are fated, sharing the exact same birthday. An accident causes Jiang Yi and Yu Sheng Sheng to swap identities, which forces them to have to navigate a life that is so different from their own. They rely on each other throughout, guiding, nurturing and helping the other. By living each other’s lives, Jiang Yi and Yu Sheng Sheng grow emotionally attached to each other, as they understand the hardships each other goes through, and fall in love.
iQiyi LOVE ON Original	*Love Under The Full Moon* *Trailer* \| Assets The appearance of a Super Moon causes Lei Chuxia (Yukee Chen) to lose her memory and time-travel to the world inside Xu Xiaodong’s (Zheng Ye Cheng) phone. He manages to get her out but Lei Chuxia sadly realises that she can only move within the vicinity of Xu Xiaodong. In order to get rid of the unwanted company, Xu Xiaodong decides to help Lei Chuxia regain her identity but meets her fiancee Wei Xuanhe instead.
iQiyi LOVE ON Original	*First Love Again* Assets Adapted from the novel ‘Time machine’, First Love Again tells the story of the cold and unapproachable top student Ye You Ning (Patrick Shih) and the bright and sunny Xia Wen Si (Amy Chen) who meet in a parallel time and space. Through an unexpected opportunity, Ye You Ning of the present connects with Xia Wen Xi from the year 2006. Their encounter with love leads to a sweet romance and a chance to relive high school, to meet old friends again and to experience the taste of first love.