HoliFrog – Sustainable Skin-Care Brand in U.A.E.
Indie Sustainable Skin-Care Brand HoliFrog Lands in the U.A.E. and Saudi Arabia with Conscious Beauty E-tailer, Powder
HoliFrog, founded by beauty veterans Emily Parr and Majeed Hemmat, focused on the concept of “situational skincare” has just launched on Powder, the region’s leading conscious beauty e-tailer.
Situational skincare is built on the ethos that skin types are not static thereby using skin-care products based on your skin’s current state rather than assuming you have a fixed skin type. The US clean beauty brand, which first launched to put the spotlight on holistic and functional cleansers, today features an arsenal of leave-on products including moisturizer and serums suited for every cycle of your skin journey.
Inspired by the thin skin of frogs, who like humans, absorb toxins, free radicals and environmental aggressors, the brand’s formulations include only the most promising skin-care ingredients at their ideal percentages for optimal performance. HoliFrog uses bioactive ingredients that tackle toxins with natural ingredients to give positive results.
HoliFrog’s Cofounder, Majeed Hemmat, debunks the notion that skin types are static.
“There are so many external and internal changes that can affect how your skin behaves and what it needs. The best strategies begin with understanding the situation. That’s why we create products to handle whatever situation may arise, not just skin type. Our products solve skincare problems with both precision and focus. We are thrilled to be expanding our presence across the GCC with Powder, the leading beauty retailer paving the way for eco-consciousness in the region.”
The “holistic-functional” brand not only harvests its ingredients sustainably, but it also donates a portion of its proceeds to the Land Trust Alliance – an organization that preserves land trusts and the communities around them. Additionally, all the packaging – container and outer packaging – is recyclable.
Ayat Toufeeq, Cofounder, Powder
“We absolutely love this brand. All of the products are formulated using only hardworking, proven ingredients, omitting useless filler and potential irritants. HoliFrog is quite literally Holi. We continue to attract global brands that align with our values and vision to curate only the finest conscious beauty and skincare for our customers in the Middle East. We are thrilled to add HoliFrog’s innovative formulas and clean products to our offering,” said Ayat Toufeeq, co-founder of Powder.
Powder will now offer HoliFrog’s full product offering including some of the brand’s hero products:
Holifrog – Sunnyside C Glow Serum
Sunnyside yields bright, even-toned, hydrated, smooth, and healthy skin without needing to rotate multiple products with different actives. This serum formula contains a select group of antioxidants, acids, adaptogens and plant-based actives that work together to gently transform your skin.
Tashmoo Water Lily Nourishing Milky Wash
Tashmoo Water Lily Nourishing Milky Wash
Tashmoo Milky Wash contains water lily root and lotus flower, both said to lock in moisture, as well as soothing aloe vera. This calming milky wash is perfect for dry to combination skin.
Shasta AHA Refining Acid Wash
This satisfying blend of nourishing oils and brightening acids delivers on its claims—brighter, softer skin—without all the unnecessary fluff (i.e., irritating fragrance and filler ingredients). This potent, but gentle AHA cleanser treats acne, clogged pores, and uneven texture. It’s perfect for those mask-related breakouts!
Galilee Antioxidant Dewy Drop
HoliFrog made a name for itself making luxurious cleansers tailored to a variety of skin concerns. This nourishing, moisturizing serum is the brand’s first non-cleanser. And it’s excellent: full of antioxidants and squalene to protect, rejuvenate, and deeply hydrate your skin. silky serum-lotion hybrid
Superior Omega Nutritive Gel Wash
Superior Omega Nutritive Gel Wash
Created with the skin barrier in mind, the HoliFrog Superior Omega Nutritive Gel Wash is enriched with skin-healthy probiotics, omega fatty acids and vitamins to provide nourishment as it cleanses away impurities and oil. This deep-cleansing gel also has a pH of 5.5 and is formulated without fragrance or drying alcohol, so your skin will feel balanced and soft after use.
This hugely popular US beauty brand is now available to purchase exclusively on Powder, the region’s leading alternative beauty destination.
