Hind Adib – Interview
Canadian born Iraqi designer Hind Adib has an invariable love for fashion and design, for as long as she remembers she has always been creating things. Driven by her passion, Adib joined a fashion school in Dubai to learn and understand the technicalities of pattern drafting, sewing, draping etc. The rush of seeing her creations on the graduation runway for the first time cemented the idea that becoming a fashion designer. Hind started working with a Dubai based fashion retailer, WEST L.A. Boutique, which she learned more about the nitty-gritty of the industry like buying trends, customer behaviors and more.
Motivated by her knowledge and passion, Hind took a huge leap and decided to work on launching her brand. Her main goal was to create products that inspire and touch people. She travelled for a year from London, New York to Rome to get inspiration, which she found in music, the stories of people she met along the way and how each place made her feel. Her designs sold out within a week of launching and have been spotted on the international A-list artist, G Eazy.
Hind’s avant-garde unisex approach to fashion is the zeitgeist of the modern era and speaks volumes of the age free of barriers and conformity. We spoke to Hind about her style aesthetics, passion, and her future plans.
Tell us about yourself, and how did your love for fashion start?
Hind Adib: The first time I felt that rush and excitement for fashion was when I watched my first Betsey Johnson fashion show back in 2008. It was full of life and joy, and at that point, I knew that I wanted to spread happiness and love through fashion, in my own kind of way.
With Iraqi Canadian roots, how do you bridge the two cultures together in your designs?
Hind Adib: As much as I would love to mix the two together (because that would be really cool) I like to keep external cultures away from my designs, and I try to focus on creating collections entirely from my soul.
What is fashion to you and who is your muse?
Hind Adib: To me, fashion is a platform to send my messages across to the world. I would love to keep spreading empowerment, self-love, unity, and positivity through it. My muses are all the strong and inspiring women I am constantly surrounded by. The muse behind the latest collection is my sister. Seeing her grow and become an incredible woman, mother, and wife astonishes me. She’s everyone’s rock and she continues to support everyone she loves no matter what. It is such an inspiration for me and I wanted to honor her strength and selflessness.
What are the elements of design you keep in your mind when creating a new piece?
Hind Adib: The most important element in a design for me would be the message behind the piece. It needs to have a story so that whoever wears it, can truly feel the purpose behind it.
What is your design philosophy?
Hind Adib: To follow your heart and trust your instinct, with everything. That can be related through design, a color, a photo shoot idea, a collaboration, and life in general.
What makes you stand out amongst the rest in the market?
Hind Adib: I think everyone in the market has their own way of standing out, we’re all doing what we love and we’re all putting a touch of ourselves into it. There is no competition when you’re following your heart and doing what makes you happy.
Who is your style icon that you would love to dress in the future?
Hind Adib: When I think of the people I would love to dress, their style doesn’t always come to mind. I love to dress women, and men, who are inspiring the world with a message or a movement. Some of these people would be Justin Baldoni who is redefining masculinity, Kesha who preaches self-love and empowerment, and Cloe Wade who writes about feminism, and equality.
Tell us more about your unisex collection, and why did you feel the need to create such a collection?
Hind Adib: I wanted both men and women to stand up for the same message. The bigger message is about standing together, equally. And the newest collection felt very important for me to create, to remind the world of the incredible women in our lives; to celebrate their strength, vulnerability, and empathy.
Who is your personal favorite designer?
Hind Adib: Betsey Johnson, she’s the one who made me realize what I wanted to do and how I wanted to do it. She is so carefree and never conforms to the rules of fashion. I love how she does what she loves and she has the time of her life making others feel joyful.
What advice would you like to give our readers who want to venture into the fashion design industry?
Hind Adib: Don’t feel pressured to fit into a specific box or mold. Do what you like even if no one has done it before. Take risks and have a good time in the process. If you fail, keep trying. You only learn when you fall, so fall as much as you can, and keep getting back up. And most importantly, always surround yourself with people who are supportive, and loving. This advice can also relate to everything else in life.