FENTY PUMA BY RIHANNA
From the Runways of Paris; 18th Century French Neo-Classical Meets Modern Sporty Looks…
The coveted FENTY PUMA BY RIHANNA SS17 COLLECTION – a delectable mash-up of 18th Century French Rococo and Neo-Classical flair with athletic street styling, will be new arrivals every month through June.
The Spring 2017 collection apropos for the season stuns in a mélange of extravagant fabrics, intricate ruffles and pleating, Chinoiserie, corsets galore, playful bows and gender bending silhouettes in a delicate color palette of blush, mint green, lavender, pink, blush and white. PUMA’s sports heritage echoes through as Rihanna brilliantly reimagined and transformed traditional track suits, boxing robes, tennis dresses, polos and iconic footwear silhouettes. Maximalist at best, she played up with exaggerated and oversized shapes and contrasted soft hues with hard-edged street-inspired looks for both men and women.
“It is as if Marie Antoinette went to the gym!” Rihanna says about the collection. She adds, “I’m very thrilled to finally see the collection out there. It was such a fun and rewarding experience to create the collection and seeing it come alive on the runway and in our campaign. Now, I can’t wait for everyone to wear it their own way, mix and match and represent their FENTY X PUMA favorites in their everyday style.”