The Face of the Earth Project
Have you ever wondered: What if the earth had a face, what would it look like?
Absolut is bringing the ‘global diversity’ element of its worldwide campaign ‘Create a Better Tomorrow, Tonight’ to the forefront with ‘The Face of the Earth Project’ in Dubai, and by association with the UAE.
‘The Face of the Earth Project’ aims to highlight unity in diversity and encapsulates everything the brand stands for by sparking a positive movement in the world through this timely and innovative initiative. The project restores faith in humanity, and brings people from all walks of life together to demonstrate how through differences we are one – and in turn making the world a more open and accepting place.
Launching digitally, a dedicated ‘The Face of the Earth Project’ microsite () exists to encourage participation on a wider level.
The microsite will create a facial figure with the collection of scanned images of participants, from both the microsite and photo booths that will continually update to show the face of the earth – a reflection of the rich multi-cultural diversity in the region.
Participants can upload images to the microsite when accessing via desktops/laptops and use the front camera to take pictures to upload from their mobile phones
#FaceoftheEarth photo booths will be placed in key locations across the city, with weekly activations will also take place so the community can scan their face and contribute to the movement.
Not to be mistaken for an alcohol-driven initiative, the project is part of #Absolutists, a social media community that stimulates creative expression and acceptance in the world, especially during a time of social, racial and political distress.