Dima Klaus – Éclat Nails – Interview
Éclat Nails, the premium brand for stylish press-on fingernails, combines quality and style with its unique ease of use to complete any woman’s look. Whether it’s a professional manicure for work or a vibrant manicure for a night out, the brand’s edgy and classic designs ensure clean and fresh-looking fingernails and offer professional finish and comfort. Dima Klaus, the woman behind the brand with years of experience in the fashion industry, launched Éclat Nails in 2017. Dima shared with us her inspirations, vision, and passion for creating such a unique concept.
Tell us about your brand Éclat Nails?
Dima Klaus: Éclat Nails is basically a premium brand for cutting-edge, stylish fingernails and nail accessories. I love to see women taking care of themselves but just never find the time to spend in nail studios and as for me, I don’t like to sit down for too long too, confined to the salon chair! So, at some point, I began to look into artificial fingernails and different ways of applying them. I thought there’s a real niche if you have the right product, one that’s easy to apply and remove, and doesn’t damage the original nails with glue. With our press-on nails, you get amazing nails within minutes at an affordable price. I think for a lot of women it’s the perfect solution.
With so many designs and trends, how do you keep up with all?
Dima Klaus: We focus on quality when designing the nails. It should be stylish, easy to use and of amazing quality. Sure, there are a lot of trends that emerge every day, but Éclat Nails provides the basics of nail extensions with utmost care and efficiency for ladies.
We are expanding the range slowly to include more colors and designs. We spend a lot of time researching, coming up with colors and designs before we create a sample. Sometimes we might require changes too. We believe that the brand distinguishes itself with unparalleled quality and once that’s in place, our customers can certainly even experiment with designing and decorating their nails.
How should women decide what nail shape and style best suits their hands?
Dima Klaus: It is, of course, an individual choice but depending on a finger shape and nail size, women usually get their comfortable style. What’s great about Éclat press-on nails is that you can file and shape them the way you want so women can choose what they like and then even have fun changing style and shape every other week or so!
What advice would you give to women looking to wear the Éclat nails?
Dima Klaus: It’s really a gratifying experience, one moment you are out and about doing your thing and the next moment you have perfectly manicured nails on. But the whole idea behind this concept is to create a press on nail product without damaging the original nail with the conventional usage of glue etc.
I always advise women to take care of themselves, put in a little bit more effort with rubbing some oil on their cuticles, a nice hand cream before bedtime and spending some time to look good before an event, an important gathering, and festivities. Éclat nails take almost no time and can be done a night before your event/occasion and will last for almost 7 days!
You are relatively new in the market but where do you see the brand in a few years?
Dima Klaus: The brand was born out of years of experience in the fashion industry. We are so happy with the idea and quality and how we hear a lot of our customers feel put together by just applying these nails. There is nothing better for a woman than hearing that she is able to bring about a difference in the lives of fellow working women, moms, and ambitious ladies!
I hope to turn Éclat Nails into an international brand that’s recognized for its class, style, and quality. We also want to expand and bring more products into the portfolio.
Finally, what are the various shades available in the range now and where can customers get one of your handy boxes?
Dima Klaus: The range presently includes six styles that come in a fun, portable little box that contains 24 nails in various size options along with adhesive tabs, to match every size. Non-chip off and eye catchy, the shades available are green and black Ombre, hot pink and black Ombre, matte and metallic blue, natural, deep red, glossy black with gold detailing. Eclat Nails are conveniently available on www.eclatnails.com and www.souq.com