Damas Princess Nejla Collection
Damas, Middle East’s jewelry, and watch retailer has recently launched an exclusive collection in partnership with Princess Nejla bint Asem, a member of the Jordanian Royal Family. This collaboration plays on Damas’ increased efforts to support the local community through an educational program that supports aspiring young talent.
Princess Nejla, who is a jewelry designer in her own right, has helped to create a 16-piece line that will be sold exclusively at Damas in The Dubai Mall. The collection “Nejla Bint Asem” is a celebration of cultures, bringing the East and the West together by blending traditional oriental pieces with monochromatic hues and tones.