vClusive – Premium privilege program
vClusive the exclusive luxury privilege program for brands and consumers is all set to venture the luxury savvy market in Dubai…
A brainchild of the serial entrepreneur Vinu Sunderesan, vClusive provides a platform to connect brands and consumers from India and now in Dubai. The exciting platform was developed by Vinu and his team at vMobo California, allowing them to focus on how to service a brand for various purposes like engagement, retention, acquisition of new customers and then on the consumer side understanding how to provide the right kind of content and brand engagement value.
Commenting on the launch of vClusive Dubai Vinu Sunderesan said, “vClusive stands for very exclusive privileges for both brands and consumers. Our starting point was India where we launched vClusive in 2012. vClusive basically pulls together the brands and consumers, by engaging and driving the right kind of marketing support. The brands have access to a state-of-the-art technology and platform and don’t have to pay upfront for it. We are the first platform to offer brands and the consumers value for money in terms of experience and services with over 200 brands on vClusive’s platform with over 300,000 members.”
The member can access the expansive vClusive network featuring a host of luxury brands. They can explore privileges online and offline across the network and exclusive services such as members-only experiences, digital payment solutions & the online marketplace (The Vault) showcasing special merchandise. The member also earn 10% back as Stars (the vClusive currency) on every spends made online or offline at the partner brand outlets and can earn & redeem these Stars across the network. The stars have no restrictions or blackout dates and can be redeemed anywhere, anytime across the network.
The most important part of the platform is that it understands the spending pattern and psychographic profile of the members, allowing it to deliver the right value from the right brand rather than bombarding them with offers and mass SMS.
vClusive focuses on lifestyle spend across all sectors including F&B, Salon, and spa, international fashion, lifestyle categories like home furnishing, resorts, art, jewelry, among a growing list of goods and services that are popular with the millennials and people who value luxury lifestyle.
vClusive has defined luxury in three different categories, from affordable luxury to accessible luxury and ultimately to the affluent luxury market. There are different categories of luxury brands from internationally well-known brands to handcrafted luxury goods from the Indian sub-continent.
The platform provides information on the profile of the consumers that exist in different cities across the region while providing consumers a nuanced and customized experience. The team behind vClusive understand the buying patterns in different cities, and why certain brands succeed and what are the challenges. The team includes people who have come from retail, hospitality industry and bring insights from their experience that are applied to this concept.
When the platform communicates with the consumers, it is not a sales call, it’s all about telling stories about these brands and services since there are certain heritage and legacy attached to them. The campaigns are about understanding the story of the brands and then converting and communicating that appropriately to the consumer.
Luxury is an emotional purchase. vClusive reflects that. The approach is content-rich. A part of the platform is the recommendation engine. If you are buying from a particular city, the system understands what you may be interested in and suggests products and that goes with the right content
vClusive is currently in ten cities in India and is now all set to tap into the luxury savvy market in Dubai. vClusive plans to cover other countries in south-east Asia such as Malaysia, Singapore, Hong Kong, Indonesia.
For more insight check out: https://www.vclusive.com/