Titan Watches ‘Create Your Moment’ Campaign
Watchmaker giant debuts its crowdsourced marketing campaign for the first time in the Middle East region
The world’s 5th largest watchmaker, Titan, celebrated the launch of its latest campaign in an event held yesterday in Dubai, United Arab Emirates. The highlight of the event was the unveiling of the company’s brand-new campaign film, ‘Create Your Moment’ – specifically created for the Middle East region – that aims to encourage people to push their boundaries and to cherish those moments when they find the courage and determination to do so. Aligned with the brand’s people’s centric approach, the campaign video was born as part of a unique crowdsourcing initiative that saw participation from over 100 talented creative thinkers from the Middle East. The contest provided an opportunity for the talents to express themselves in a way that speaks directly to the modern Arab youth.
“We have been creating exceptional timepieces for over 30 years. During this time, we had one single objective, to create products that touch the hearts of each and every customer who opts for our brand. With this philosophy in mind, our campaign is a celebration of the region’s young Arab men and women, who dare to express themselves, take bold decisions and create their moment”, said Kuruvilla Markose, Chief Operating Officer, International Business Division, Titan Company Ltd.
“Our brand’s unwavering success in the region could not have been possible without the relentless support and love from our customers and partners. We would like to take this opportunity and thank all our loyal existing customers and partners, who believed in us throughout this journey and we are looking forward to reaching out to the Arab youth through our beautiful timepieces”, he further added.
The popular watch brand showcased some of its signature collection pieces targeting the young, urban and fashion-savvy customer, who is looking for exquisite craftsmanship at a great value.