SWAROVSKI & KARLIE KLOSS CRACK THE CODE
Supermodel, entrepreneur, philanthropist are among Karlie Kloss’ multiples talents. Swarovski puts Karlie’s coding skills to the test to bring the first-ever Swarovski dating quiz. With this partnership with Karlie’s Kode With Klossy coding initiative, Swarovski reinforces its deep roots in innovation and technology and brings brilliance to this year’s Valentine’s Day in a daring and irresistible way.
“While the Valentine’s Day occasion is an important one from a commercial perspective, the messaging can often be rather cliché. By collaborating again with Karlie Kloss as a content creator, this time highlighting her brilliant coding skills, we were able to achieve something unexpected and authentic. This is in line with our strategy to engage with a millennial audience by delivering unique sweet-spot content to which everyday women can connect and relate.”
Wishing to engage with millennials, partnering with Kode With Klossy supports the brand in an even stronger shift to digital.
“It is such an honor to work with a brand like Swarovski that is not only iconic in the fashion industry, but also supports and shares my passion for giving back and promoting computer science education for young women and girls. Kode With Klossy is excited to have a partner that embraces digital innovation and values the importance of empowering our next generation with code.” says Karlie Kloss.
When it comes to love, dating is key. About the inspiration of the dating quiz she coded, Kloss explains: “I built this Valentine’s Day quiz in one of my computer science classes with my teacher Avi, as a fun way to play around and be creative. When I sat down to code, I thought about all the funny dating stories we’ve all been through and translated them in code. Take the quiz to reminisce on Valentine’s Day’s past and find this year’s match!”
What do restaurant leftovers have to do with dating? And what does your favorite dance say about you? Find out the answers to these questions and more with Swarovski’s dating quiz Swarovski.com/datingsymbol, tailored to pair you with your perfect dating symbol, and ultimately, to the matching piece of the sparkling Crystal Wishes Collection. It’s all about the meaning behind your gifts, which infuses them with that special something.
“In the spirit of the unexpected and unconventional, we wanted to take a different approach and reach out to a broader target audience – not only those who are celebrating their relationship but everyone who wants to celebrate the brilliance of love in a modern extraordinary way.” said Yelena Aschberger, Vice President Digital Communication, PR & Events.
What about Karlie’s inner dating symbol? “My symbol is a star – I enjoy meeting new people, I’m curious and make the most out of fun and different experiences. Most importantly, according to the quiz, I give great hugs.”