Silvia Lago – Interview
Silvia Lago the Spanish, luxury shoe designer focuses on feminine and delicate designs, taking inspiration from icons like Audrey Hepburn and Grace Kelly who always look sophisticated and feminine in an effortless way. With the aim of developing a new high heel comfort technology, Silvia teamed up with expert collaborators including biomechanical scientists, podiatrists, artisans and footwear experts to create a technology, the LagosFit®, which forces the foot to walk as anatomically correct as possible while wearing high heels. She also collaborates with third and fourth-generation Spanish luxury cobblers that work for the best international high-end brands. We talked with Silvia and learned more the technology and the Silvia Lago brand.
Q: Silvia Lago, the brand is associated with absolute comfort in heels. What else would like your brand to be known for?
Silvia Lago: Our collection is distinguished by its ability to seamlessly pair our innovative technology with luxurious European craftsmanship and modern style. For us creating a shoe that’s comfortable is equally as important as designing one that’s beautiful and well-crafted. Our shoes are handcrafted with the finest Italian leathers and world-class materials, quality pattern and sewing techniques, our signature cushioned insoles and a high attention to detail to deliver exceptional shoes.
Q: What is the main idea behind the LagosFit?
Silvia Lago: The LagosFit® is an exclusive comfort technology developed after several years of research advised by a team of footwear experts, biomechanics scientists, podiatrists and last artisans. We have combined the knowledge of biomechanical science with footwear expertise to champion a technology which forces the foot to walk as anatomically correct as possible while providing unparalleled comfort when walking in high heels. Our design and materials measurably improve load distribution, reduce impact shock, and minimize friction, resulting in a healthier and longer-wearing high heel shoe that never compromises on a sophisticated look. The LagosFit® features a proprietary cushioned insole with high-performance materials, a concealed shock absorbing flexible platform, biomechanically engineered lasts and well-balanced construction, Italian luxury soft leather uppers with natural stretch properties, high-performance anti-microbial breathable leather lining, shock absorbing stable “silent” heels and an overall proven comfortable design.
Q: How are you planning to bring this idea to the women in the Middle East?
Silvia Lago: I feel very inspired by the Arab cultural background and its ancient traditions. I am in love with its lively and colorful atmosphere and feel very connected with the aesthetics and taste of the region. The Middle Eastern women love shiny bright colors and textures as much as I do. I would love to see the brand expand in the area and grow a loyal customer base.
Q: Please tell us how the Spanish culture has influenced your design process? What elements can we see in the shoes?
Silvia Lago: I try to reflect Barcelona’s cosmopolitan style in all of my collections. Also, the 40’s and 50’s fashion style of Spain’s aristocratic women is also a constant inspiration, always so elegant and stylish dressed by couturiers such as Cristobal Balenciaga. My designs blend the vintage chic style with a more modern aesthetics reflected in updated materials and colors. I also like to use a very bright and shiny color palette -fuchsias, yellows, bright blues..- as a reflection of Spain’s lively atmosphere.
Q: What is your favorite style from your collection? Do you plan the color palette to select colors?
Silvia Lago: My favorite pair is Valentina, a sophisticated suede d’Orsay pump with a metallic maxi-bow. I absolutely love it in both the fuchsia and yellow versions! Its comfortable block heel makes it perfect for day wear and the extravagant shiny bow will elevate any night ensemble as well. Equal parts feminine and sexy, with an alluring cut out, this shoe is a closet must-have. It is so versatile you can pair it with cropped jeans and a leather jacket in the morning or with your favorite silk cocktail dress at night. It has been a total hit this season, and everybody is loving it!
I like to use very bright and lively colors in my designs. Fuchsia, empire yellow, deep green, teal, bright red, etc. they bring light and life to the shoes. However, sometimes the occasion calls for more discreet colors, that’s why I also like to experiment with pastel and neutral tones too.
Q: What is the top advice you would give to women who love shoes, heels and a little glamour?
Silvia Lago: Shoes are a “magical” fashion piece and, as such, they have the power to elevate any outfit. Sometimes we fall in love with a pair and we have to have it, even if it’s uncomfortable or it doesn’t fit well. And that’s what we are trying to change! All of the shoes in your closet should be both comfortable and stylish. We design for the modern cosmopolitan women who need to be polished, comfortable and confident in her shoes.
Q: Finally, what is the aim for your brand when it comes to expanding to the GCC?
Silvia Lago: We are disrupting the luxury footwear industry, by changing the way footwear has been designed, produced and sold for decades. Silvia Lago is no ordinary fashion house, we are a for-purpose brand on a mission to elevate, inspire and empower women around the world. Because we want to help the Lago ladies be confident, beautiful and comfortable in her shoes so that they can #ReachHigher! Our shoes are available in our online boutique www.silvialago.com. We have worked very hard to offer you the best experience and you’ll see when you’ll receive your pair all the way from Spain. We offer free worldwide shipping and returns.