Innovation Inspired by SHISEIDO’s prowess in powder for over 140 years, this breakthrough powder foundation, which can be applied wet or dry, provides breathable, blendable, and buildable coverage with a multidimensional effect that looks and feels like bare skin. Formulated with ActiveForceTM Technology, the creamy and weightless foundation synchronizes seamlessly with the complexion while resisting heat, humidity, and motion for a fresh, natural finish that doesn’t require touch-ups.

Infused with antioxidant-rich wild thyme extract, light-reflecting pearl extract, hyaluronic acid for immediate hydration, and Smart Correcting Powder to enhance skin’s texture and tone, this formula delivers flawless, customizable coverage and 24 hours of wear. It also features 4-Fold technology to prevent pollution adhesion. Housed in a sleek, ultra-slim compact bordered by the brand’s signature red stripe, this smudge-proof powder is resistant to sweat, water, and humidity. Plus, it controls shine for eight hours.

Alive With Beauty SHISEIDO’s iconic Beauty Cake—a revolutionary product launched in the 1960s that could be applied wet for a more natural-looking finish—served as the jumping-off point for this transformative powder foundation rooted in the Japanese ritual of polished skin. “It behaves like a creamy, finely milled powder when applied dry and almost like a liquid foundation when used wet,” explained Boehmer. “No matter how you apply, skin always shines through and appears naturally flawless—never artificial.”

Color Inspiration Available in 16 shades that fall into each of the five levels based on depth and intensity, the names—inspired by Ki, or the Japanese concept of life force energy—make migrating across multiple formats foolproof. “The idea is that you are the same number and shade in Synchro Skin Self-Refreshing liquid foundation as you are the powder foundation,” said Boehmer. ActiveForceTM Technology also allows the non-chalky color to stay true all day regardless of environmental conditions. “Traditional powders sit on the skin and have a tendency to look flat, heavy, or darken after coming into contact with oil and sweat,” he added. “Our formula is actually activated and enhanced.” Thanks to an innovative combination of Time Match Powder, Self-Repair Gel, and ActiGel Polymers, this powder foundation looks
even more luminous as it wicks away excess moisture for a freshly applied look that lasts all day.