SHAKE SHACK NEW COOKBOOK
Shake Shack recently launched its much talked about cookbook – ‘Shake Shack Recipes and Stories’ in the Middle East. In the presence of Randy Garutti, Shake Shack CEO and co-author, the Shake Shack cookbook was unveiled to consumers in the region at the Shake Shack outlet in JBR, amidst an animated crowd of Shake Shack’s fans and the media.
Complete with 70 recipes and 200 fun photos, this book also features clever infographics, Shack facts, trivia, and limited-edition burger recipes from chefs around the world. The ‘stories’ side of the book tells tales of Shake Shack history, profiles key collaborators and suppliers, discusses methodologies, provides recipe-related commentary and illuminates the company’s key-to-success business practices.
It is the first-ever cookbook from founder and restaurateur Danny Meyer’s beloved modern-day “roadside” burger stand, which rose from humble beginnings as a hot dog cart in New York City to become a restaurant that now has 140+ Shacks and counting.
In Shake Shack Recipes and Stories’, CEO Randy Garutti and culinary director Mark Rosati offer an insider peek into what has made Shake Shack so special, the people, the places, and the business lessons learned along the way. They share the recipes, history, and inner workings of one of the most beloved brands in the world. Each chapter focuses on the main menu item, including burgers, fries, shakes, and hot dogs, as well as how to make your own Shack Burger and local Shack favorites unique to certain locations.
Shake Shack: Recipes & Stories will be available Shake Shack outlets in Mall of the Emirates, Dubai Mall, Souk Al Bahar, The Beach, Mercato and Dubai International Airport (Terminal 3) stores.
For more information, please visit – shakeshack.com/book