Piaget Sunny Side of Life Collection
Putting audacious creativity and artistic virtuosity in the spotlight Piaget returns to Dubai’s international art fair for the second consecutive year with its new Sunny Side of Life Collection.
Radiant and innovative, these masterpieces seamlessly blur the lines between watchmaking, jewellery and art. This year too, Piaget brought its passion for art, design and fine craftsmanship to Art Dubai for a second consecutive year, introducing for the first time ever to the region its latest high jewelry and watchmaking collection: Sunny Side of Life. With its explosion of colorful stones, diamonds and intricate gold work, the Sunny Side of Life collection is a lavish celebration of a culture of joy and creative vivacity inspired by a sunny disposition. Few places in the world so perfectly embody the spirit of Piaget’s sunlit collection as Dubai, one of the most sought-after destinations among tastemakers who come to enjoy the best culture, the most elegant lifestyle and sublime sun-filled moments.
“With its endless sun and its boundless energy, Dubai has become a formidable arbiter of style and emerging trends, a place like no other where life is to be enjoyed to the fullest under the warm sun,” explains Chabi Nouri, Piaget CEO. “In fact, #piagethighjewellery Dubai welcomed Piaget during the 1960s as one of the first watchmaker-jewellers to establish itself in the region with its daring and unconventional creations. Perhaps an early sign of a shared passion for creativity, innovation, audacity and that unmistakeable joie-de-vivre that Piaget is showcasing through the Sunny Side of Life at Art Dubai.”
Articulated around three environments Sunset, Pool Side and Lush Nature, the collection is inspired by the luscious nature of palm trees, vibrant blue skies, shimmering water and bright rays of light turning into starry nights.