NIVEA Soft Cream
NIVEA Soft Cream Surpasses Its More Expensive Competitors in Hydration Performance Testing
Nivea has been one of the world’s most trusted skincare brand for almost a century. This is also a proven fact now as the BBC series in one of its latest broadcasts of “The Truth About Looking Good” put to the test moisturizing creams and found out that NIVEA Soft was effective in providing the skin with precious moisture, compared to another, more expensive competitor product on the facial care market.
Recently, the BBC put a series of face and body creams through their paces to determine which was the most effective. Three popular products were chosen: one high end, one mid-range, and one budget. In news that surprised many, the budget moisturizer, NIVEA Soft Moisturising Cream, outperformed its more expensive counterparts.
The BBC tested the three best-selling basic moisturizers from three different price ranges at UK’s biggest health and beauty retailer. And they stated that the ingredients found in the formula are key for a good performance and a positive effect on the skin condition.
Dr. May Shana’a, Senior Vice President Research & Development at NIVEA explains the importance of the ingredients in the formula: “The skin contains about 64% water, and it needs this amount of water to function properly: to stay healthy, continue to regenerate and defend the body. It has a vital job for human health. With environmental exposure, cold, heat, wind, sun, and time, the skin starts to lose its intact structure, loses water, deteriorates and ages. Therefore, the more we can help keep the water in the skin the better the skin condition will be. Moisturized skin always looks healthier than dry skin. Our philosophy at NIVEA is to aim for the highest efficacy possible and a great user experience. With NIVEA Soft, we added a highly effective level of Glycerin and other skin benefit ingredients such as Eucerit®. Glycerin is a well-known effective moisturizer, and when added to skin products it helps keep the skin moisturized by holding on to the water and therefore reducing the loss of moisture especially from dry skin. While Eucerit® is a great emollient and helps seal the water in the skin.”
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