Maje Spring/Summer 2017
A long and distant voyage. A never-ending desert. Ochre and saffron-coloured earth. From Maghreb to the Sahara and Tanzania, the SS17 Maje woman undertakes a solitary journey through the African continent.
Over the weeks, she discovers a nature that is sometimes scorched by the sun and sometimes lush; she develops a new link to her body and to her clothes that is intensely carnal and instinctive. Her wardrobe is both feminine and adventurous; similarly to Marie Schneider in Antonioni’s The Passenger, she appeals to a nomadic imagination, bohemian yet clearly urban.
Shades of faded lavender-blue, siena and vermilion red bring out flowing and oversized, discreetly structured pieces. Wildflowers have grown on maxi skirts. In the day time, she wears a neo-djellaba redesigned as a short denim tunic dress. At night time, she chooses long pieces, overlays of frills or flowing lace. Tone-on-tone details add a graphic twist while delicately embroidered beads bring a touch of romanticism. Around her neck, delicate charms are always there for good luck. Such is Maje’s SS17 wardrobe: a natural, sensual and instinctive relationship to femininity.