Korean Beauty Brand Vitabrid C12
Korean Beauty Brand Vitabrid C12 Launches in MENA Region
Korea has taken the pop culture by storm and there’s no doubt that Korean beauty products are high in-demand in the Middle East. Famous Korean beauty leader Vitabrid C12 has finally launched their Vitamin C driven skin and hair care products across the Middle East. Orders for the highly-anticipated product are now available exclusively on VitabridMENA.com.
Vitamin C has proven beneficial to the skin for brightening tone, boosting collagen levels, diminishing spots and producing an antioxidant effect. For hair, it can strengthen thinning and weakening strands, promote hair regrowth, prevent hair loss, and protect the scalp from UV exposure.
Following its widespread success in Korea and Japan, being personally endorsed by celebrities and K-Pop Stars, the brand is continually making waves in the beauty world, most recently signing an exclusive distribution deal with Barney’s New York resulting from their successful North American launch.
The Vitabrid C12 line is driven by Vitabrid CG, a Vitamin C complex (ascorbic acid, zinc oxide, glyceryl monostearate) that has never been used before in a beauty line. It relies on patented Layered Double Hydroxide (LDH) technology, billed as a proprietary organic-inorganic hybrid technology that encapsulates active vitamin C between bio-friendly mineral layers such as stabilizing zinc, to deliver it continuously for over 12 hours.
Vitabrid CG was developed at South Korea’s prestigious Ewha Woman’s University. The core technology was recognized as one of the most innovative technologies by MRS and C&EN. In addition to these accolades, the brand received the Trendsetter Award at Cosmoprof North America, an award given to companies with the potential to lead future trends. Monde Selection of Belgium, also known as the Nobel Prize in the field of cosmetics, chose Vitabrid SKIN and HAIR as the Grand Gold Award winners in 2016 and 2017. The brand was also recognized in ‘Nature’ Magazine as one of the most Innovative Technologies of 2017.
“We are thrilled to bring Vitabrid C12 products to market in a region which we feel will truly benefit from the Korean beauty standard. Long hours at work, air pollution, and frequent travel take a toll on the skin, especially for skin-conscious consumers from the Middle East, but Vitabrid will combat these issues and work to effectively maintain skin health and glow,” said Beomwook Han, Vitabrid’s Senior Managing Director.
Vitabrid C12 products are now available exclusively on VitabridMENA.com for delivery to 14 countries. Free delivery is offered for each order within the UAE and will be delivered within three days of purchase.