Freedom Pizza Goes Strawless
A superb initiative by the home-grown UAE pizza company to encourage sustainability!
Freedom Pizza, the home-grown UAE pizza company, is leading the way for food delivery services in the Emirates, by reducing the amount of unnecessary plastic with its delivery orders. Freedom Pizza will stop providing straws with orders and will not send a cutlery pack, instead, customers will be asked to purchase biodegradable cutlery. Largely inspired by the thoughtful acts of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, who last year dedicated the launch of International Volunteer Day by cleaning the sea (@Faz3).
As a member of the Strawless Ocean Institution, Freedom Pizza already uses uniquely branded cardboard boxes for its salads, sandwiches, sides, and of course, pizzas. Freedom Pizza’s reputation has been formed over the years by Ian Ohan’s commitment to an ethically focused business model. All of the produce used is sourced locally and directly from the suppliers, keeping the company and its partners green. This recent move to reduce plastic waste further emphasizes Freedom Pizza’s commitment to operating in an ethical manner. The pizza delivery company is working in collaboration with the local chapter of Sea Shepherd Conservation Society, the international, non-profit, marine wildlife conservation organization, which has the same objective of spreading awareness.
Freedom Pizza already uses recycled napkins and recycled plastic bags, nevertheless the company is looking to develop similar, on-demand arrangements with biodegradable bags to minimize impact. Freedom locally sources wherever possible and are proud to state that almost all of the produce comes from Greenheart Organic Farms, right here in the UAE.
Freedom Pizza’s founder and CEO, Ian Ohan, comments: “Since launching we have felt ethically and morally bound to look after our team. We have invested heavily in our road safety campaign, providing drivers with high-quality protection gear, well-maintained delivery bikes and both medical and compensation insurances. It is now time to expand our ethical focus to the world around us. We have been amongst the many delivery services sending plastic straws and cutlery with every order. The Don’t Suck campaign originated in the States and after being inspired we decided to join efforts to save the environment and marine world.”
The Strawless Ocean movement reports, in the United States of America alone, 500 million straws are used every year. Campaigners have warned if action is not taken, there will be more plastic in the ocean than fish by 2050, which is an extremely worrying thought. Plastic straws end up in the ocean primarily through human error, an estimated 71% of seabirds and 30% of turtles have been found with plastics in their stomachs.
Freedom Pizza makes honest food with organic produce from Greenheart Organic Farms, using multigrain pizza dough for the base, and for those who are Vegan, Vegetarian or Gluten-free, Freedom’s got your back. Freedom is knowing exactly where the ingredients come from and how they are made, from production to the ride. Freedom is committed to food integrity and quality and supporting local businesses creating a relationship that is personal.