Elizabeth and James Nirvana Fragrance Collection
Designers Ashley Olsen and Mary-Kate Olsen Launch Fragrances Exclusively at Sephora Dubai
Elizabeth and James will expand the distribution of its namesake Nirvana fragrance collection to the Middle East in partnership with Butterfly Beauty LLC, a subsidiary of Batallure Beauty. Launching exclusively at Sephora, Elizabeth and James will offer Nirvana Black, Nirvana White, Nirvana Rose and Nirvana Bourbon.
“We are continuing to strengthen our partnership with Ashley Olsen and Mary-Kate by building an Elizabeth and James global beauty brand,” said Robin Burns-McNeill, Chairman of Batallure Beauty, “Our launch in the UK attracted a strong Middle Eastern consumer base, so we are proud and excited to introduce Elizabeth and James Nirvana to an entirely new consumer who we know will engage with this brand.”
The Elizabeth and James Nirvana fragrance collection represent the ultimate state of happiness; a personal memory or experience that you can’t define in words. Understanding that everyone’s nirvana is different, the collection is launched in pairs.
“The Elizabeth and James customer is a modern woman, and she wants options,” said Mary-Kate Olsen, “Our fragrance collection offers her a palette to explore and find her nirvana.”
“Our nirvana is reflected in the juice, bottle, packaging and campaign imagery for Elizabeth and James Nirvana. We’re excited to share it with our consumers in the Middle East,” said Ashley Olsen.
Elizabeth and James Nirvana White, Nirvana Black, Nirvana Rose, and Nirvana Bourbon will be available exclusively at Sephora in the United Arab Emirates (including Sephora.ae).
50ml EDP: 380 AED (inclusive of 5% VAT)
100ml EDP: 490 AED (inclusive of 5% VAT)