Beautyworld Middle East 2018 – Review & Afterthoughts
One of Dubai most anticipated beauty event the Beautyworld Middle East 2018, completed a triumphal three-day run at the Dubai International Convention and Exhibition Centre, breaking a number of records along the way and setting new highs in exhibitor participation as well as space sold in the process. The region’s premium international trade and networking event for beauty products, hair, fragrances, and wellbeing drew in a total of 36,394 trade visitors and buyers from across the wider region.
As has been customary over the years, Beautyworld Middle East 2018 once again was a glittering, buzzing and high-profile event, with a large section of the regional beauty industry, trade buyers and key decision makers from across the region, leading manufacturers and suppliers, leading beauty and wellbeing experts and thought leaders, as well as a majority of the world’s leading brands, gathered together for the region’s premier beauty and wellbeing trade and networking extravaganza.
This year the event was a head turner, with many innovative and exciting beauty products on display. The Franch pavilion, as usual, introduced exciting skincare and cosmetic products that are never short simply amazing. Here are some of the best brands and products from the Beauty World this year that caught our eyes.
One of the best haircare brands especially for frizzy and ethnic hair, Activilong Paris introduced their latest hair care and skincare range of cold-pressed organic oils. Activilong Paris products are extracted from plants with 90% natural ingredients, without the use of harsh chemicals which make it the best choice for hair care. The brand has also been voted as the Top 5 best selling haircare brands in the world.
The high-quality made in France brand, Ellaro produces exceptional beauty care products that deliver a look of youthful elegance. Ellaro (the short for three words in French; woman, art, and water) strives to maintain high standards of quality and success with products that adhere to the guidelines of Good Manufacturing Practice (GMP). The brand’s USP is its price point and range of skincare and sun care products especially with anti-age properties and collagen.
Arcade Beauty is the strategic combination of Arcade Marketing and Bioplan. Delivering a complete spectrum of sampling solutions through the unique expertise. Arcade Beauty partners with clients to achieve their strategic objectives: launch products, rejuvenate existing brands, defend market share, enhance the product lifecycle, and create one-to-one relationships. With over a century of discoveries, Arcade Beauty is the world leader in sampling solutions.
Mademoiselle Saint Germain
Mademoiselle Saint Germain is the first brand of cosmetics to use ingredients exclusively from France and to contain active plant extracts from the King’s Kitchen Garden at the Palace of Versailles. It draws on centuries-old beauty secrets to create simply formulated products free of any controversial ingredients. Users are delighted by the brand’s skincare products, not only because of the stories they tell and the quality they exude but also because of their authenticity.
Mademoiselle Saint Germain is the realization of a project dreamed up by two pharmacists in Versailles, one of whom has a keen interest in history and the other in cosmetics. While exploring the town’s historical heritage, they discovered some age-old beauty secrets that inspired them to create their own skincare lines.
Misslyn by Life Cosmetics
Life Cosmetics is an exclusive distributor and marketer of the world-class professional Brands include Karaja, Misslyn & Elissa. This year at the Beautyworld Middles East, they introduced the latest collection of Misslyn cosmetics in the Middle East. The aptly named ‘Mermazing Glow Strobing Cream’ has a light, creamy texture and gives your skin a beautiful glow in seconds. Another amazing product introduced at the Beautyworld was the amazing beauty brush. The brush promises to be the ultimate all-rounder when it comes to your daily makeup adventures. You can learn more and about the brand at www.bloggerssouk.com
Linda Paradis Tattoo Removal
Renowned International PMU and Tattoo Removal Educator Linda Paradis is the first international trainer to launch Tattoo Remoov 88 the most powerful and effective ink removal product in the world in Dubai. Tattoo Remoov 88 is a unique method of ink extraction for cosmetic and body tattoo. Tattoo Remoov 88 is a professional solution to unwanted ink removal. It is simple, easy to use with fast results from the first session and most importantly painless.