Barkha Shewakramani the Dubai-based Indian fashion and beauty mogul is venerated for her fashion-forward designs and above all her philanthropic stand. As a fashion designer, she has worked hard to raise money and awareness for lupus sufferers supported by the Emirates Arthritis Foundation, through her ready-to-wear Drama Queen collections. If that wasn’t enough for the fashionista she recently divulged another great product while supporting another great cause.
Barkha has recently launched her own beauty brand Barkha Beauty tying up with Hothur Foundation, that gives a voice to acid attack survivors. For the same, a major percentage of the profits from the beauty line will go to this foundation.
Barkha Beauty products has a range of Liquid Mate Lipsticks, Concealer, and Foundations an all in one, Bronzer Powder, Highlighter and a kit of Professional Makeup Brushes. The products materials are from Germany and is packaged in P.R.C. The makeup line offers shades for all skin tones ranging from very Light to Dark. The philosophy of the brand is firstly to offer a high range quality products at affordable pricing, secondly, to provide women with a high pigment all in one face product of concealer cum foundation where a minimal quantity can give maximum coverage.
The idea of starting Barkha own beauty line came from the fact that she has always been very passionate about make up and kept hunting for the perfect foundation for her face.
Barkha suffer from eczema and hence it was difficult to find products that are hypoallergenic yet give good coverage and flawless finish. Barkha personally obsessed with nude mate lipsticks and worked hard to get the perfect finish that wouldn’t dry your lips.
With a small range of makeup products now, Barkha Beauty is gearing to diversify into an organic range due to her rich Indian heritage. We spoke with the lovely Barkha at the launch of Barkha Beauty and learned more about her passion, aspiration, and vision.