Aziza El Banna – Interview
Heart to Heart with the beauty mogul Aziza El Banna….
As little girls, we often dreamt of dressing up like the princess. We would play tea parties with our favorite toys and try on our mom’s fancy shoes, dresses and accessories and walk down the rabbit hole into a whimsical imaginarium … As we grow, the innate desire to look and feel good becomes more exacting and stressful. Interestingly, we forget how easy it was to look and feel good, back in the days when we would just be ourselves and express ourselves in simple ways. Life could, in a simple way, just be a reflection of the beautiful things we have around us…
A name highly revered in the world of beauty & makeup, Aziza Al Banna, is one person who knows it all too well the simple art of looking and feeling good… As the GM of Life Cosmetics, Aziza knows the Middle Eastern beauty industry like the back of her hand. Her authority on the subject is greatly recognized by the retail industry and her diligent contributions in developing creative concepts for new makeup lines is at par with the industry norms of creativity. From introducing new cosmetic shades and textures to her involvement in the packaging of all the brands she manages, driven by the passion and cultural savoir-faire; Aziza knows well the art of beauty, and the simple things in life that make us look and feel better…
With the festive season closing in, we sat with Aziza and talked to her about beauty, simple things that make us feel good, latest beauty industry trends and of course her invaluable advice on looking our best for the festive season…
How would you define beauty?
Beauty is a part of life. Without beauty, we cannot live. Beauty is everywhere, it is on our face, it shows in our attitude and our behaviors and also how we treat other people.
What are the essential things needed to look and feel good?
First of all, I totally believe that to feel good you have to cleanse your heart. Take out the darkness and the negativity from within your heart. The negativity ruins everything, relationships, your focus and even your health and wellbeing. When you clean your heart of such, you will start to feel the beauty around you… Being from the makeup industry, I believe that of course makeup helps you look beautiful but you have to work on both sides, makeup from the outside and making up from within…
Do you believe in the beauty from within? And that it reflects on the overall personality?
100 percent! If you are beautiful from the inside, it reflects outside. You can add a touch of beauty or enhance your beauty by using makeup but the most important thing is to be good inside. Internal beauty means the kindness in heart, a positive attitude and optimistic outlook towards life and a forgiving nature…
What part does makeup play in making us look and feel good, inside out?
I believe that every woman should first love herself. Women often complain of little imperfections, like having a big nose or small eyes or very dark, uneven skin tone… this is not a big problem with makeup you can cover these problems. But first, you have to love yourself, accept your skin and body and then choose the right makeup… Don’t select something that you saw a celebrity wear or your friend told you to… select things that suit you and compliment your face and personality… Makeup also expresses your feeling sometimes when you are feeling happy you put on bright makeup and sometimes if you are feeling tired you just go for a simple look, makeup expresses your moods and highlights your personality. It is an expression of how you look and feel.
Looking at your success, who made you what you are today?
My son has made me who I am today. To let you be strong you have to have someone close. With him I felt so responsible for bringing him into this world, he made me strong by his presence. My hard work has also played a huge role in helping me get to this point. I started with nothing, literally, nothing but hard work and persistence eventually helped me climb up the ladder, and above all… the existence of my son continuously helps me achieve and has helped me get to where I am today.
Do you have any special collection for the festive season, from the brands you work with?
We have two new collections coming up for Christmas and the New Year Season. There is a glamour collection especially for the Christmas season and we have one collection especially for the romantic New Year evening. Two beautiful collections from Misslyn, it is full of colors and different (a variety of) products to play with your looks.
Being an expert in your field, what beauty advice would you like to give our readers for the upcoming festive season?
Now the most important thing for winter and Christmas is… I prefer that women wear warm colors. You cannot wear pink or summery colors with layering, long sleeves and dark colors. Matt Dark lipstick is in trend throughout the world. Also, it is very important to keep your foundation light for the winter, then summers, as during summer we tend to go darker and also tan and use dark blusher. For winters, we have to keep the tone lighter because we are also using dark lipsticks and there’s less sun… even if you have dark skin I prefer to use a highlighter to lighten the skin tone. These tips are in general whether you live in colder regions or the tropical environment, because of the color of the dresses changes, even the color of the hair changes… in summer people also go blonde or go for lighter shades. In winter, they usually go for darker shades so with that hair, we cannot have dark foundation…
What are the beauty and makeup trends to look for this season?
For the upcoming season, we focus more on giving the right knowledge to the people than giving them a certain trend to follow. That’s what we teach our Beauty consultants as well, to teach people what looks good on them. When you give them the right product you let the customer love your brand. This region needs more, such knowledge because there are so many nationalities. When you live in your country you have the same thing, same beauty concepts… but here it is difficult, you see so many changes and trends and all … so it is more important for people to have the right knowledge of what looks good for them rather than following the seasonal trends.
How do you celebrate the festival season? And how do you manage to keep up with your beauty regimen?
At work, we celebrate the festival season by making our customers and consumers happy, by giving them what they need. I work real hard and learn trends so that we offer our customers, the knowledge they need to have and the quality they deserve. We also give them special offers & gifts which I’m sure makes them real happy… Myself, I celebrate it with my family… first with our team and employees and then later with family and friends…. I like myself because I am happy for who I am. Every other week for three-four hours, I simply rest, listen to music and eat what I like. I take care of my skin a lot. I never put on makeup without first following a skincare regimen.
Any last words of advice to our readers to help them look beautiful and feel good inside out?
They should love themselves. Think positive even if you are doing your own makeup, because if you feel positive you will also like the results and feel more beautiful… if you take thing negatively then you are taking too much stress inside and then it shows on your skin in the form of wrinkles and dark circles. Feel positive look at things from outside the box. Food is also very important, healthy food with water is also essential. I personally use ginger for its therapeutic benefits, I use it with water and lemon, it has so many health benefits like helping reduce weight, unwanted fats and it also burns cellulite. Ginger is really good…
Featured image source: https://www.flickr.com/photos/minweiphoto/9345520610