Alterna Caviar Infinite Color Hold Collection
Alterna haircare is famous for providing the premium hair products free of additives or harsh ingredient. Natural with eco-certified ingredients the brand has always strived to bring the best luxury haircare products free of sulfates, parabens and synthetic color. With the same philosophy in mind Alterna has introduced it’s new Caviar Infinite Color Hold Collection with Dual Capture Complex for 70-day vibrant color and shine.
The collection features 4 different Caviar Infinite Color Hold products.
Caviar Infinite Color Hold Shampoo*
A gentle, sulfate-free cleanser that contains the Dual Capture Complex which provides powerful UV protection, minimizing color fade for lasting color vibrancy while replenishing lost moisture. RRP for Caviar Infinite Color Hold Shampoo (250ml) is AED 186.
Caviar Infinite Color Hold Conditioner*
A gentle, paraben-free conditioner that contains the Dual Capture Complex which deeply penetrates to protect from UV damage and other color aggressors, minimizing color fade for lasting color vibrancy, while replenishing moisture.
RRP for Caviar Infinite Color Hold Conditioner (250ml) is AED 186.
Caviar Infinite Color Hold Vibrancy Serum*
A revolutionary, dual-boosting hair serum that rejuvenates color and intensifies shine. Use as a leave-in treatment to replenish moisture and boost radiance, or mix with any Alterna conditioner to transform it into a color recharging masque. Proven to reduce hair breakage by 92% and provide heat protection up to 450°F (232°C).
RRP for Caviar Infinite Color Hold Vibrancy Serum (50ml) is AED 214.
Caviar Infinite Color Hold Topcoat Shine Spray
This ultra-lightweight formula nourishes and protects against external aggressors and locks in color—the essential finishing step for gloriously vibrant color with reflective shine.
RRP for Caviar Infinite Color Hold Topcoat Shine Spray (125ml) is AED 214.
Alterna Haircare products are available at leading luxury salons nationwide and are exclusively
distributed in UAE and the Middle East by Beautylicious.
*Experience 70-Day vibrant color and shine. Clinically shown results after 70 days – with use of Caviar Infinite Color Hold Shampoo, Conditioner and Vibrancy serum when used as a leave-in treatment vs. untreated hair:
100% of participants felt their color was rich, shiny and vibrant
93% users agreed the test regimen combated fade-out
93% users agreed the test regimen combated dry-out
97% users agreed the test regimen gave them lasting color