Al Aan TV special initiative to overcome the global Corona Crisis
In the wake of the global outbreak of the Coronavirus, Al Aan TV, from its headquarters in Dubai, quickly responded to support advertisers and promoters overcome the current crisis by launching special Stimulus Boost television and advertising packages, as well as running attractive ads on its digital and social platforms. It also launched highly influential campaigns targeting PR and advertising agencies, to effectively support companies navigate the current crisis.
This unique initiative was launched by Al Aan TV to help overcome the current global COVID-19 crisis. It provides necessary assistance to support economic stimulus programs launched by governments, such the United Arab Emirates and Saudi Arabia, to protect the interests of their citizens.
Commenting on the initiative, Omar Othman, Commercial Director at Al Aan TV, said: “The initiative comes as a part of our leading social role, to help overcome this crisis. We are sending reassuring messages from our partners to our audience asserting their ability to enjoy a full and safe life despite the precautionary measures taken by the whole world to combat the spread of the virus.”
“This is the time to build strong and close ties with our customers, as this situation requires new advertising campaigns in terms of content and presentation. This initiative aims to enable our clients to successfully deliver their messages and achieve the desired results,” added Othman.
Othman continued: “Given the precautionary measures launched by most governments, our audience are spending more time in their houses. They tend to spend more time watching and following TV and digital platforms. Therefore, this is the best time to send them positive and reassuring messages. We have all the facilities to support our advertising partners so they can overcome this crisis through packages and offers that best suit them.”
Al Aan TV is one of the top 5 General Entertainment Channels among Emiratis and Arabs in UAE. The exclusive and unique content offered by Al Aan TV or its various digital platforms and applications enhanced its popularity. It has more than 50 million followers on social media, with more than 20 million views, over 445 million reactions and more than 50 million organic video views of contents per month. Being highly professional and unbiased in
covering crises, in addition to the analyses and practical solutions it offers, Al Aan TV became increasingly appealing to clients and one of the leaders in the media industry.